1. Philosophy, Objectives, and Learning Outcomes

    1.1 Philosophy of the Curriculum

         The Bachelor of Arts Program in Creative Innovation and Entrepreneurship offers instruction under the philosophy of "Excellence in artistic design, fostering creative work with an entrepreneurial mindset." This program operates under the Higher Education Sandbox, deviating from standard educational criteria by exempting the 2022 undergraduate program structure outlined in Section 9 of the Standard Undergraduate Curriculum Guidelines. Education is delivered through a modular format without subject categories, integrating general education, core subjects, and electives within various modules. The course modules in this program are unique and have not been used in other curricula before. The aim is to produce graduates in the fields of art and design while promoting entrepreneurial thinking, enabling students to drive the nation's creative economy through Soft Power, underpinned by professionalism, morality, ethics, and professional integrity. Furthermore, the program emphasizes self-development with professional skills to empower students to become entrepreneurs

1.2.1 To produce specialized personnel with competencies in art and design that are recognized by enterprises and the creative economy sectors both domestically and internationally

         1.2.2 To produce graduates who are entrepreneurs capable of driving Soft Power in the creative economy industries both domestically and internationally

    1.3 Program Title

         Thai : Bachelor of Arts Program in Creative Innovation and Entrepreneurship

        English : Bachelor of Arts Program in Creative Innovation and Entrepreneurship

2. Degree and Discipline

    2.1 Full Name (Thai): ศิลปศาสตรบัณฑิต (นวัตกรรมสร้างสรรค์และการเป็นผู้ประกอบการ)

                     (English): Bachelor of Arts (Creative Innovation and Entrepreneurship)

    2.2 ชื่อย่อ (ภาษาไทย) : ศศ.บ. (นวัตกรรมสร้างสรรค์และการเป็นผู้ประกอบการ)

                (ภาษาอังกฤษ) : B.A. (Creative Innovation and Entrepreneurship)

3. Major : None

4. The total number of credits required for the program shall not be less than 120 credits

5. Program Format

    - Bachelor's Degree Program (3 years)

    - Type of Program: Academic Bachelor's Degree Program

6. Admission Requirements

     Admissions are open to graduates of BTEC Level 3 in Art and Design or related fields, or individuals deemed by the program director to possess appropriate qualifications 

7. Career Opportunities Upon Graduation

    7.1 Entrepreneurs capable of driving Soft Power in the country's creative economy, Business Developers, Innovation Managers, Enterprise Marketers.

    7.2 Personnel specializing in creative innovation in government or private sectors.

    7.3 Educators, researchers, and academics in the fields of creative innovation and entrepreneurship, as well as related disciplines.

     7.4 ด้าน Film ได้แก่ 3D Modeler,3D Animator, Actor, Animator, Art Director, Character Designer , Cinematographer, Film Director, Film Producer, Hair And Marke up Artist, Lighting Artist, Post Production Producer, Producer, Sound Designer, Storyboard Artist, Visual Effects Artist

     7.5 ด้าน Photography ได้แก่ Assistant Photographer , Audio Visual Technician, Curator, Event Photographer, Photo Retouches, Photographer, Photography Instructor

     7.6 ด้าน Communications Designer เช่น Advertising Designer, Brand Designer, Content Developer, Designer Director, Frontend Developer, Graphic Designer, Graphic Illustrator, Packaging Designer, Industrial Designer, Freelance Graphic Designer 

     7.7 ด้าน Integrated Media ได้แก่ 3D Artist, 3D Designer, Digital Media Designer, Media Designer, User Experience Designer, User Interface Designer

     7.8 ด้าน Art ได้แก่ Art Curator, Art Designer, Art Teacher, Artist, Visual Artist, Visual Arts Teacher, Arts Administrator